Posted By Shivniel Gounder

It is not just a game but a media project

Nintendo released a Japanese videogame franchise about hunting ghost-like creatures, created by Level-5 lnc. It has been really popular in Japan, that it is all over on televisions, movies and toys which are sell out in the country. It is the first game which Nintendo has published in North America with support at the outset from both a big media and toy company, according to Nintendo. Based on unit figure sales, it is likely Nintendo could make a revenue of more than $250 million.

Yo-kai Watch” and a sequel have combined to sell 8 million copies. Based on their success in Japan, the new version for Nintendo’s 3DS hand-held machine could bring in “hundreds of millions of dollars” in revenue if it takes off in the U.S., said Sartori Bernbeck, an analyst for industry tracker EEDAR.

Nintendo is buying up commercial time to promote this game, could it be what Nintendo needs? But with competitive games coming out at the same time such as Star Wars Battlefront, Call of Duty Black Ops 3 and new Halo, will Nintendo be able to sustain the profit?
It’s a major media investment,” said Reggie Fils-Aime, president of Nintendo’s U.S. arm. He declined to provide details on spending or compare the launch to “Pokémon… Yo-Kai Watch is something that the whole family can enjoy together, says game developer at Level-5… From the very beginning we developed Yo-Kai Watch to be a cross-media project, not just a video game.