The Court of Appeal saw these arguments for what they are: a breach of consumers
They concern what is alleged to have been the secret and blanket tracking and collation of information, often of an extremely private nature… about and associated with the claimants’ internet use, and the subsequent use of that information for about nine months. The case relates to the anxiety and distress this intrusion upon autonomy has caused.
Google, a company that makes billions from advertising knowledge, claims that it was unaware that was secretly tracking Apple users for a period of nine months and had argued that no harm was done because the matter was trivial as consumers had not lost out financially.
Why?
Because in 2012, Google bypassed the setting in Safari which instructed sites not to drop cookies, enabling it to deliver personalized ads
